Silk'n At-Home Hair Removal Proven Safe, Fast and Effective on ABC's Good Morning America

New York, NY (PRWEB) November 12, 2008

Represented by Madeline Johnson Marketing and Public Relations, Silk'n, the first physician-dispensed at-home laser hair-removal device is named more effective than TRIA, its over-the-counter competition. Becky Worley, Tech Contributor to ABC's Good Morning America, visited the Los Angeles office of Dr. Steven Svehlak for a patient consultation in August, 2008 and, after two months of testing, found that Silk'n proved safer, faster and more cost-effective than TRIA, while delivering more dramatic hair removal results.

SILK'N IS EFFECTIVE
Distributed exclusively through the offices of dermatologists, Silk'n, the get-gorgeous beauty gadget, is not only doctor-recommended but also doctor-preferred. A focus group conducted by Red Sky Insights reveals that around 80% of users experienced noticeable hair loss after 3 months or 4-6 treatments with Silk'n. Nearly 90% said they would recommend Silk'n to a friend or family member, and close to 90% described Silk'n as convenient, easy, useful and innovative. This same percentage preferred using Silk'n to visiting a spa or salon.

SILK'N IS SAFE
The device's unique, doctor-driven distribution ensures that the consumer receives proper instruction on how to use the device safely and effectively–including advising whether or not one is a candidate for treatment with Silk'n. Unlike other devices currently on the market that do not require a consultation with a physician, Silk'n aims to preserve the doctor-patient relationship, allowing for maximum patient safety and results. According to Red Sky Insights, 4 out of 5 users felt Silk's was safe to use.

SILK'N SAVES MONEY
With average in-office hair removal sessions running anywhere from $300-$1000 USD per session, at-home maintenance is key for the fiscally-savvy consumer. Priced at $800, Silk'n can be used again and again, reducing the over-all cost of safe, lasting hair removal. When integrated with a proper in-office regimen, or used on its own, Silk'n rewards the consumer without sacrificing optimal results.

HOW SILK'N WORKS
Silk'n emits a pulse of light energy to the hair shaft to disable hair growth without damaging the surrounding tissue. The device has been designed to treat hair growth below the neck. Each treatment, which can be completed in as little as 5 minutes for the underarms and in 30 minutes for lower legs, should be performed once every other week in the initial phase, and then as needed thereafter.

About Home Skinnovations, Ltd.:
Home Skinnovations Ltd. Is a private company founded in Israel in June, 2006, with a mission to develop, manufacture and sell the safest and most effective home-use aesthetic devices. The company was founded by a skilled team of scientists, engineers and business executives with a successful record of introducing innovative light-based and laser products to the global aesthetic devices market. The company's patented core Home Pulsed Light technology (HPL) brings nearly two decades of advancements in light and laser technology together in a pulsed-light system designed exclusively for safe and effective aesthetic treatments at home. Besides offering a superior solution for the removal of unwanted hair, the company will harness the HPT technology to treat a variety of other aesthetic applications such as Acne and Skin Rejuvenation. For more information please visit silkn.com

For media inquiries, please visit mjmpr.com, call 212.228.4640 or email m.johnson @ mjmpr.com.

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